Amazon & Online Wine Sales

Reports today suggest that Amazon is targeting the wine market as ripe for picking. According to the Wall Street Journal, the ecommerce giant held a workshop earlier this week that was attended by 100 wineries.

As we’ve discussed here in the past, a patchwork of laws in the 50 states has made online sales more difficult for wine than other products. If anyone can sort out the logistics of state law compliance and delivering a perishable product, though, it’s Amazon. It will be interesting to see how effectively Amazon can compete with the variety of local merchants, ranging from outlets like Sam’s Club and Costco to supermarkets (some with major wine sections) and specialized wine shops.

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