Box Wines
A wine blog with news and reviews of affordable wines

Move over, Joe Camel… a new vice-loving cartoon character is in town. The Pink Panther will now have his own wine label. Appropriately enough, the wine that will be promoted by the cartoon character is a rosé made from Merlot and Cabernet grapes. MGM has licensed the character to a winery in Bordeax.

The article notes that a British trade magazine thinks the wine label could run afoul of laws prohibiting advertising geared to the under-18 crowd. Ya think? I don’t know how tightly the EU and/or the UK regulate this sort of thing, but I can imagine the furor in the U.S. if there was any kind of a mass marketing campaign using the dapper pink feline.

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