Why You Should Serve Cheap Wine

Post at Neuromarketing: Please Your Guests by Fooling Them. A study shows that in blind taste tests, average wine drinkers rate the cheap stuff higher than more expensive wine. Here’s a chart from the post that suggests you can maximize the enjoyment of your guests by serving them cheap wine they think is expensive:

Maximum Wine Enjoyment

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  1. Pingback: Why Well-Reviewed Wine Tastes Even Better - Wines

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