Wine Tasting Trickery?
A Neuromarketing post, Wine Tasting Trickery, explains why wine tasters (even the Box Wines blog) don’t just follow their taste buds.
This illustrates the challenges that box wines have to overcome - even if they taste exactly the same as a wine in a bottle with a natural cork, they are likely to be downgraded if the tasting isn’t blind.
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November 26th, 2007 at 12:27 pm
I had some awesome boxed wine last night I bought on a whim at the Albertson’s here in Walla Walla. It was French Rabbit Cab Sauv and I would drink that wine over many $20 bottles (I paid $8) any day of the week.
December 3rd, 2007 at 12:40 pm
I’ll continue my Fred Franzia inspired “War on Pretentiousness”! Long live the box!