5Mar/11
Why Well-Reviewed Wine Tastes Even Better
It shouldn't be surprising, but that Cabernet Sauvignon that Robert Parker rated at 95 points will, most likely, actually taste better to you once you are aware of the rating. The research doesn't come from the world of wines, but rather from brain science. Harvard researcher Jamil Zaki showed men photos of women, and asked them to rate them for attractiveness. Then, he showed them ratings from a "previous group" that were, in fact, random.
I've always found Sam's Club to be a good place to buy wine. They have an interesting, if limited, selection ranging from inexpensive, mass-market wines to pricier fare. Some of their best offerings are inexpensive wines that are hard to find elsewhere. For example, after trying one bottle of the rather amazing