Box Wines
A wine blog with news and reviews of affordable wines


    

July 20, 2008

Killer Marketing: How to Sell Boxed Wine

Filed under: Box Wines, Wine News — Roger @ 11:44 am

Killer Juice Cabernet SauvignonWe tasted Killer Juice Cabernet Sauvignon 2006 and liked the wine. We were also impressed by Killer Juice’s use of the packaging to enhance the shelf appeal of the wine.

In a typical supermarket or wine shop, the customer is presented with a staggering array of wines. Boxed wines in particular may be a challenge, since many consumers associate the concept with ultra-cheap product from brands like Franzia. Killer Juice does several things to stand out beyond the wine’s attractive black packaging.

Killer Juice Gold MedalTheir first step is far from unique - they put a big gold emblem on the box to promote the Cab’s winning a gold medal at the 2007 Critics Challenge International Wine Competition. Other wineries do that, but most don’t. Particularly for a boxed wine, a prestigious-looking award is a vote of confidence that could turn an uncertain wine shopper into a buyer.

Killer Juice Gold MedalThe second thing Killer Juice does is even more clever. Many wine shoppers may have difficulty assessing the value of a box of wine. For one, boxes are deceptively compact - a three-liter box doesn’t look like it holds the same amount of wine as four 750ml bottles, even though it does. Many box wine makers print the equivalent number of bottles, or even use little bottle pictures to illustrate the capacity of the box. Killer Juice goes a step farther, and prints “Contains 4 Bottles of Killer $10 Wine” on three sides of the box.

This message communicates more than quantity. It says something about quality to the consumer - a $10 bottle value suggests wine that is better than plonk, and might actually be pretty good. In one fell swoop, Killer Juice establishes an equivalent bottle value, and highlights the big savings their package offers.

Will these small enhancements make Killer Juice boxed red wines fly off the shelves? Probably not. But they will help, and as the glassy-eyed wine buyers stares at the shelf laden with boxwines, they could tip the balance.

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July 17, 2008

Killer Juice Cabernet Sauvignon 2006

Filed under: Box Wines, Wine Reviews, Red Wines, Cabernet Sauvignon — Roger @ 9:48 am

Killer Juice Cabernet SauvignonPrice: $19
Maker: Killer Juice Vineyards, Ripon, California
Varietal: Cabernet Sauvignon
Packaging: 3-liter box, twist spigot
Alcohol: 13.5%
Our Rating: 8.5 out of 10

It’s been two years since we tried Killer Juice Cabernet Sauvignon, and the 2006 vintage of this boxed Cab is a more than worthy successor. The nose was mild, with ripe berry and woody notes. This Cab had a big, rounded cherry flavor with oak and black pepper in the finish. Crisp tannins contributed to a nice balance overall.

At the 2008 Twin Cities Food and Wine Experience, Killer Juice Cabernet Sauvignon 2006 took the “Best Value Cabernet Sauvignon” award. That may be a bigger accomplishment that it might seem to be at first glance - the other varietal winners of value awards were all bottled wines. I’m sure the Killer Juice makers were very pleased by this result.

This wine hasn’t received a lot of blog attention, but How I Eat gave it high marks for everyday drinkability. The Wineauxs declared the 2005 vintage “simple and inoffensive - great for burgers and pizza.” We go along with these reviews - if you are looking for a very drinkable boxed red wine that you can put on your counter and enjoy every day, Killer Juice Cabernet Sauvignon 2006 is a fine choice.

(Our previous tasting: Killer Juice Cabernet Sauvignon 2003.)

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October 21, 2007

Peter Vella Cabernet Sauvignon

Filed under: Box Wines, Wine Reviews, Cabernet Sauvignon — Roger @ 6:56 pm

Peter Vella Cabernet SauvignonPrice: $10
Maker: Peter Vella Wines, Modesto, California
Varietal: Cabernet Sauvignon
Packaging: 5 liter box, push-button spigot
Alcohol: 11%
Our Rating: 6 out of 10

Peter Vella Cabernet Sauvignon is an ultra-cheap box wine - we found a 5-liter box on sale for less than ten bucks. We have studiously avoided these offerings from Vella and Franzia because we’ve invariable been disappointed. But, it was on sale, and this box proudly exhibited a gold medal from Chef’s Best - the coveted (?) “Best Taste” award for 2007. Before we knew it, a box had somehow found its way into the shopping cart. As it turns out, we could have saved the trouble of lugging this box home. This wine is light-bodied for a Cab - it weighs in at a mere 11% alcohol, and the color is a rather light ruby shade. The flavor, unfortunately, was mostly oaked prunes. Pouring a glass and letting it breathe for a while slightly improved the flavor, but we’d consider this acceptable only for starving college students looking to buy massive quantities of wine for not much money.

So what’s up with the Chef’s Best medal? We checked out the website, and it is stated that the tests are conducted in a blind tasting process. What isn’t clear is exactly how products are chosen to be tasted, or what percent end up earning the “Chef’s Best” designation. The site says that “we judge all qualifying leading national brands.” Was this Peter Vella Cabernet Sauvignon judged against just, say, Franzia and Almaden (who offer similar package sizes), or did it include other cabs in smaller boxes or bottles? It’s hard to imagine this wine beating out, say, a Killer Juice or Black Box Cab, but of course those cost more and might have been excluded. And a cheap $5 bottle is far more costly than the Vella wine. Even Two Buck Chuck Cabernet Sauvignon looks expensive by comparison. If the Chef’s Best tried to compare only equivalently priced wines, the would have been hard-pressed to find more than one or two wines in the same range as the Vella.

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April 1, 2007

Killer Juice Chardonnay 2005

Filed under: Box Wines, Wine Reviews, White Wines, Chardonnay — Roger @ 8:01 pm

Price: $18
Maker: Killer Juice Vineyards, Ripon, California
Variety: Chardonnay
Packaging: 3-liter box
Alcohol: 13.5%
Our Rating: 9 out of 10

Killer Juice Chardonnay 2005 is, along with Angel Juice Pinot Grigio, one of the two boxed white wines marketed by Underdog Wine Merchants. The two names are surprisingly appropriate, as the two whites are practically polar opposites. While Angel Juice is a light, barely there wine, Killer Juice Chardonnay is big, rich, and creamy. The nose is spice and tropical fruit. The flavor is peach, pineapple, and mango, with some oak, spice, and light acidity in the finish. The finish lingers, but is clean and tangy. This chard is almost syrupy in texture.

Chardonnay isn’t our favorite varietal, but we liked Killer Juice Chardonnay 2005 a lot. This is one of the most pleasant Chardonnays we’ve tasted recently, whether in box or bottle. Unlike some California Chardonnays, the Killer Juice is neither overly dry nor overly oaky, and that makes it very appealing.

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March 15, 2007

WBW #31 - Tasting Roundup

Filed under: Box Wines, Red Wines, White Wines, WBW - Wine Blogging Wednesday — Roger @ 11:14 pm

Wine Blogging WednesdayWe’ve had a lot of really neat entries for Wine Blogging Wednesday #31, with the theme, “Box Wines & Non-Traditional Packaging.” This was an interesting challenge - some found it easy, while others had difficulty finding a wine that met the criteria but wasn’t the low-end plonk that has traditionally been the mainstay of boxed wine in the U.S. So, without further ado, we’ll start the summary - entries are listed in approximate order of arrival. (If I somehow missed your entry or have mangled your name or comments, please accept my apology and drop me an email at boxwineguy -at - boxwines -dot- org.)


Sofia Blanc de BlancsSnekse at the Gastronomic Fight Club couldn’t find an appealing box wine, so instead chose champage in a can: Sofia Blanc de Blancs, from Francis Coppola. To complete the non-traditional approach, snekse even drank it through a straw. He commented, “Not a top of the line wine, but if I could find it for $3 a can again, I’d consider buying it. It would be a fun summer wine in a perfect container for picnics.” Snekse rated it an 87.


Barokes CansEdward at the Wino Sapien also went the can route, tasting two: Barokes Bin 241 Chardonnay Semillon NV, and Barokes ‘Bubbly wine’ Bin 171 Cabernet Shiraz Merlot NV. Edward found both of these to be just fair, rating them 83 and 82, respectively. Edward thinks it will be a while before wine in cans is accepted by wine drinkers, who have yet to fully embrace screw cap closures on conventional bottles.


Kathy at the Boxed Wine Spot tried in vain to locate some interesting and different boxed wines, so instead she planned an impromptu tasting event with eight friends. They tried five different Pinot Grigios: Corbett Canyon 2006 Pinot Grigio, Delicato 2005 Pinot Grigio, FishEye 2005 Pinot Grigio, Trove 2005 Pinot Grigio, and Wine Cube 2005 Pinot Grigio. Not surprisingly, the tasters all had different opinions. The biggest winner of the night was the FishEye - it elicited five votes for “top pick”, including the guest Kathy considered her expert. The very inexpensive Corbett Canyon scored about as well as the FishEye with the group at large, though the expert didn’t much like it. This was so much fun that Kathy’s ready to try it again, perhaps with Shiraz.


Bulk wine pouringLisa at Vinorati took quite a different approach, opting to sample some bulk wines. Once common in Europe, the practice of filling a customer’s container directly or furnishing a plastic bottle is gradually being phased out, according to Lisa, with some of that volume going to the more convenient bag-in-box product - read the post for a historical perspective on bulk wine distributon. The wines she tried were all red table wines: Saint-Emilion Cave Cooperative, Bordeaux Superieure, and Vin de Table (Montagne Saint-Emilion) . Lisa liked the Saint-Emilion Cave Cooperative the best, considering it a decent party wine, while the phrase “cherry cough syrup” figured in the notes for the last wine.


Wine for NewbiesBill of Podcast: Wine for Newbies made an excursion to Sam’s Wine & Spirits to hunt down some different boxed wine. He found Killer Juice Cabernet Sauvignon 2004 and Cuvee de Peña 2004. The Killer Juice cab earned a mere 75 points from Bill. The Cuvee de Peña, a blend of various Rhône varietals, fared better. Bill liked the color and balance of the wine, rating it an 82.


Seppelt Cream SherryHaalo, who hails from the Cook (almost) Anything… at least once blog, a kind of wine we haven’t seen in a box before: a fortified wine, specifically Seppelt Cream Sherry. Once Haalo got past the fear of being seen exiting the store with a two-liter cask of sherry, things improved. Haalo liked to color and nose of this sherry, and commented, “Not overly sweet, it’s rich but not cloying - well-balanced with just the right about of acid to make it refreshing. Serve chilled it’s perfect for pre- and post- dinner sipping.” Haalo also reminds us that, for better or worse, Australia was the origin of the bag-in-box package.


RainDance ShirazMichelle, of My Wine Education, apparently took the assignment as a real educational opportunity - she tasted four wines in three packaging styles: 2003 Aussie Sweet White (can), Sofia Mini(can), French Rabbit Cabernet Sauvignon (TetraPrism), and Rain Dance South African Shiraz (box). Michelle liked the Sofia (though she did decide to pour it in a glass rather than sipping through the straw or chugging it directly from the can). She also enjoyed the Rain Dance Shiraz, finding it to be easy-drinking and straight-forward.


Three Thieves Pinot GrigioDr. Debs of Good Wine Under $20 found the assignment the hardest WBW yet, but found 2005 Three Thieves “Bandit” Pinot Grigio in a 4-pack of TetraPaks. He recommends pouring the wine into a glass to gauge the aroma, which he notes is difficult to do through a straw. Dr. D says, “This was certainly not the worst pinot grigio I’ve ever had, and at $2.75 per juice box, or under $8 for the equivalent of a 750ml bottle, it represented good QPR.”


Hardys ShirazFarley of Wine Outlook contributes comments on Sofia Mini Blanc de Blancs (can) and 2004 Hardy’s Shiraz (box). Clearly, WBW participants have a thing for the Sofia cans, and Farley liked the sparkling wine a lot. The Hardy’s, unfortunately, didn’t fare quite as well. “Very thin, rather bitter, with very little fruit or any other flavors” summed up the flavors Farley found.


Tesco Sicilian Red WineAndrew at Spittoon may have found it necessary to use the receptacle from which his blog takes its name when he tried Tesco Sicilian Red Wine. We haven’t seen that brand before, and we won’t look for it now. Andrew found it to be quite awful: “God its terrible. Sweet fruit initially, simple, then a hollow centre, a whack of tannins and the overwhelming feeling of disappointment. Acidic. Rough. Unbalanced.” Sorry to inflict that on you, old chap!


Delicato ShirazSonadora of The Wannabe Wino fared better than Andrew (thank goodness) by trying a 2005 Delicato Shiraz. At the outset, the thought of boxed wines brought only Franzia to Sonadora’s mind, but she was surprised to find the Delicato Shiraz quite drinkable. She judged to to be the equivalent of a $7 - $8 bottled Shiraz.


Russ of Winehiker Witiculture hiked over to Albertson’s to find a 2004 French Rabbit Pinot Noir, a one-liter TetraPak carton. Despite its promising French origin, this is one rabbit that wouldn’t run, or even hop, for Russ. The color and aroma were promising, but this Pinot Noir was a big disappointment on the palate for Russ. He awarded it 9 points… that sounds quite good, until you realize it’s on a scale of 20.


Seb of The Table took a highly unorthodox approach to tasting 2004 Killer Juice Cabernet Sauvignon. Forget the fancy Riedel stemware, the starched tablecloths, and other elements of fine dining. Seb instead chose to taste it in the middle of the night, in a bus parked in the woods, with candles as the sole light source… poured in a mug to accompany cold pizza, the Killer Juice cab served its purpose, even if it didn’t prove to be a great wine.


Trove CabernetLenn of Lenndevours (originator of Wine Blogging Wednesday) was a bit worried about the whole box wine idea… he’d never had one that was even gulpable. Fortunately, Lenn picked up a box of Trove 2004 Cabernet Sauvignon, and found it to be better than expected. Lenn found, “lots of red berries, especially cherries, throughout, fruity but not Australian or overdone. Very little oak and rather juicy, medium body.”


Three Thieves Pinot GrigioCatherine of Purple Liquid tried two different wines: 2004 Three Thieves Bandit Pinot Grigio (Tetra Pak) and 2005 Hardy’s Stamp of Australia Cabernet Sauvignon (3 liter box). Catherine liked the Pinot Grigio, and suggests pouring it into a bottle to serve to guests! The Cab proved to be an adequate everyday drinking wine, but the 3 liter quantity was a bit intimidating; some of it may end up in a stew!


Casa La Joya Cabernet-Carmenere Tim of Winecast also found the topic to be the most daunting WBW yet. Tim was up to the challenge, though, scoring a 3 liter cask of Casa La Joya Cabernet-Carmenere NV from the Colchagua Valley, Chile. This is one of the more unique wines in this WBW, and is exactly the kind of wine we were hoping some entrants would discover to share with the rest of us. Tim described the wine as, “Purple-black in color with aromas of dark fruit, black pepper and mint. Full bodied on the palate with flavors of blackberry, bell pepper and gunmetal finishing with moderate tannins.” He found it to be a nice everyday wine and a good value at under $5 per bottle-equivalent.


Huevos con Vino was another entrant who tried Sofia Blanc de Blancs Sparkling Wine. Read the post for an interesting discussion of the marketing origins of this Sofia wine - it’s a product targeted at a young market looking for convenience and a readily accessible flavor. Though the product may not appeal to serious wine drinkers, it may serve as a gateway to introduce a new generation of consumers to the pleasures of wine.


Virgin VinesErin and Michelle write the Grape Juice blog, and decided not to stray very far from traditional packaging: they found Virgin Vines in little plastic bottles. Trying Virgin Vines Shiraz, Erin and Michelle weren’t impressed, summing it up as “Typical poopy bottom of the barrel Californian.” They think it’s a marketing-driven wine that doesn’t have much to offer. They both rate it, “I wouldn’t make faces.”


Dr. Vino comes up with another of the unique finds for this WBW - unfortunately, Domain Sorin Cotes de Provence 2005 Rose is available only in France. It is made without chemical fertilizers or pesticides in the vineyard, and is comprised of four classic grape varieties from the region. It comes in a 5-liter box, with a price of about $6 per bottle-equivalent.


Tom of Citizen Wine offers the largest group of boxed wines in this WBW - a group of 17 members of the newly formed San Francisco Wine Enthusiast Meetup group sampled a total of 18 bag-n-box wines. Read the post for more details, but one of the big favorites was the low-cost Corbett Canyon Chardonnay. The wine determined to be the best of the group was a box of Hardys Shiraz.


French RabbitAlder of Vinography did a nice writeup on 2005 French Rabbit Chardonnay, Vin de Pays d’Oc, France. He provides intersting background on the wine, and concludes that “this stuff ain’t awful.” Alder continues, “This is a totally unobjectionable Chardonnay that most folks would be pleased to drink, though it displays little personality or complexity… I’ve certainly been served worse at some weddings I’ve attended.”


Garry of Tales of a Sommelier went in a completely different direction and tasted a Paul Masson White Wine Carafe. The bottle can be pressed into service for vase duty, but, according to Garry, the wine itself is quite bad. He notes, “there really wasnt much taste at all, chilling it made it slightly more palatable, but barely…”


Joe and Pam of A Guy, A Girl, and A Bottle temporarily became A Couple With Cans by trying this WBW’s most popular choice, Sofia Blanc de Blancs. Their podcast format captures the ensuing sound effects in high fidelity. Pam gave the sparkler a thumb up, and Joe thought the small package format would make the Sofia a good choice for mixing with other wine or spirits without having to uncork a whole champagne bottle.


Liz of LizKitchen invited a few friends over for a small group tasting and selected three Chardonnays from three continents: Banrock Station’s 2006 Chardonnay from Australia, Wine Block Chardonnay from California, and French Rabbit Chardonnay from France. The Banrock Station wine was enjoyed by all, and judged to be a good party or picnic choice. The Wine Cube earned high marks for its amazingly compact packaging, but was found to be rather mead-like. The French Rabbit drew mixed reviews, ranging from “undrinkable” and “unpleasant” to “fine.”


Maarten of ChâteauBrys considered trying a single-serving wine box, but instead tried a wee (187 ml) bottle of 2002 Delicato Chardonnay from California. Maarten commented, “The Chardonnay itself is a nice US-style Chardonnay: lots of oak, grease and vanilin. For lovers only.”


As noted above, if I’ve missed your entry or messed it up in some matter, please drop me an email. I’ll publish some additional commentary on the lessons from this WBW tomorrow.

A big THANK YOU to all participants, particularly those who ended up with some not very good wines! Your reporting will save some other readers from having the same bad experience!

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December 15, 2006

Boxed Wine in Philadelphia

Filed under: Box Wines, Wine News — Roger @ 9:28 pm

Who would have guessed that Philadelphia was such a hotbed of wine activity? We just reported on Philadelphia’s wine-friendly BYOB restaurants, and now we find that Craig LaBan of the Philadelphia Inquirer has done an extensive survey of box wines. Of course, LaBan had to lead with the obligatory “sniff the foil” line, but ultimately he found a few acceptable boxed wines. Philadelphia clearly isn’t the most cutting edge wine town, as the article is filled with snide box references, like ‘plastic “bladder systems” that “looked like catheters” and single-serving tetra pak cartons of Three Thieves pinot grigio that one colleague dubbed “Mommy’s little juice box.”‘

Laban’s favorite was a three liter box of Cuvee de Peña, which he said, “tasted just as it does in the bottle - with bright red berries, balanced tannins, and a lingering acidity.” We haven’t found that one in our local market yet, unfortunately. Overall, he rated four wines as “worthy house wines”:

  • Cuvee de Peña grenache-syrah blend
  • Black Box chardonnay
  • Black Box cabernet sauvignon
  • Black Box merlot

He rated a few others as “party worthy”, which I suppose means that you could serve these to unsuspecting and unsophisticated guests who will likely consume any form of free alcohol offered to them:

  • Three Thieves trebbiano rubicone (Italy; not yet available)
  • Black Box pinot grigio
  • Fish Eye shiraz
  • Killer Juice chardonnay
  • Three Thieves cabernet sauvignon

Sheila’s Shiraz was found to be severely lacking, eliciting the comment that it “tastes like sour borscht steeped in wood chips.” We haven’t seen that one locally either, and apparently it’s no great loss.

The Philadelphia Weekly blog describes the article as, Box Wine: Not Just For The Lower-Class.

Despite the occasionally patronizing tone of the article, we’re happy to see such a thorough tasting of a wide range of boxed wines. This kind of coverage can only serve to expose more readers to the virtues of box wines.

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July 20, 2006

Box Wine Edges Bottles in Blind Test

Filed under: Box Wines, Wine News — Roger @ 9:14 pm

In a small-scale blind test comparing 3-liter boxed wine to the same wine in conventional corked bottles, the box wine was slightly preferred.

In a blind tasting of Underdog Wine Merchants’ Killer Juice Chardonnay and Cabernet Sauvignon in both 3L premium cask and 750ML packaging, experts indicated a preference for the cask over the bottle by a margin of 2 to 1. Results for Kunde Estate Winery & Vineyards 2005 Estate Series Chardonnay finished in both screwcap and natural cork showed a slight preference for screwcap. Beyond taste, the experts cited excitement with the convenience factor so important to today’s consumers.

The blind tastings were held as The Alliance for Innovative Wine Packaging (AIWP) presented the “Market Building, Innovative Wine Packaging” panel at the Society of Wine Educators: Wine, Wit and Wisdom Conference in Eugene, Oregon.

We tried the Killer Juice cabernet a couple of months ago and found it to be quite good, but we would have liked to see a broader sampling of wines to get a more valid comparison. Still, it’s one more validation that wine drinkers need not sacrifice flavor or quality to enjoy the convenience of box packaging.

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June 21, 2006

Box Wine Recap: Red Wines

Filed under: Box Wines, Wine Reviews, Red Wines — Roger @ 9:25 pm

From a sheer quantity standpoint, there are a lot more bottled wine varieties than box wines, and our reviews tend to reflect that numeric imbalance. So, we thought we’d highlight a few of the box wines we’ve tried recently (focusing on red wines):

Hardy’s Shiraz 2004

hardys shirazPrice: $20
Maker: Hardys Stamp of Australia by International Cellars
Variety: Shiraz
Packaging: 3 liter box
Our Rating: 8 out of 10

“…The aroma is a robust mix of berry, spice and chocolate. As this interesting Shiraz rolls across the tongue, the mocha moves into the fore, with plum and spice filling the background. This isn’t a typical Aussie Shiraz, but it’s an interesting one. The strong chocolate notes make the flavor a mellow mix that even non-expert wine drinkers may find tasty.”

Trove Cabernet Sauvignon 2004

Trove Cabernet SauvignonPrice: $25
Maker: Trove Wines, Madera, California
Variety: Cabernet Sauvignon
Packaging: 3-liter box
Our Rating: 8.5 out of 10

“… this cab has an intriguing aroma, with a prominent butterscotch note mixing with the more expected spice and berry. The flavor is rich and complex, with jammy berry flavors, soft tannins, and good acidity. The finish lingers. This is indeed a nice wine, and people who have turned their nose up at boxed wine in the past will be pleasantly surprised, if not actually shocked.”

Killer Juice Cabernet Sauvignon 2003

Price: $18
Maker: Universal Wine Network
Variety: Cabernet Sauvignon
Packaging: 3 liter box
Our Rating: 8 out of 10

“…The wine is actually good, but I’ll leave the question of whether it is indeed “killer juice” to others. I found it to be medium bodied, with a mild spicy aroma and a flavor that’s a nice balance of berry and oak. A bit of acid in the finish adds some interest. ”

Rain Dance Shiraz 2004

Rain Dance ShirazPrice: $16
Maker: Westcorp International
Variety: Shiraz
Packaging: 3 liter box
Our Rating: 8 out of 10

“It’s rare that the description of a wine on the packaging doesn’t over-promise, but the Rain Dance box says simply, “a smooth, easy drinking red wine with berry and fruit flavors.” We agree with that minimalist description. The wine has a pleasing aroma of spice and berries, and the flavor is smooth - berries and oak, with some peppery spice. The finish is slightly acidic, which plays well with the rest of the experience. This may not be a big, complex red, but it’s a crowd-pleaser that should prove enjoyable to a range of palates.”

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April 26, 2006

Killer Juice Cabernet Sauvignon 2003

Filed under: Box Wines, Wine Reviews — Roger @ 10:08 pm

Price: $18
Maker: Universal Wine Network
Variety: Cabernet Sauvignon
Packaging: 3 liter box
Our Rating: 8 out of 10

We were excited to find this new addition to our wine shop shelf. It’s not your typical bland box - the Killer Juice package is black with a flame logo, and it proclaims, “Wine with a Lust for Life”. Bill letters on the side advertise, “Punched Berry”, “Smoky Oak”, and “Black Cherry”. The legend explains that “killer juice” is winemaker slang for a wine they really like. With this buildup, we were ready for a spectacular experience. The wine is actually good, but I’ll leave the question of whether it is indeed “killer juice” to others. I found it to be medium bodied, with a mild spicy aroma and a flavor that’s a nice balance of berry and oak. A bit of acid in the finish adds some interest. Overall, it’s a wine that won’t offend anyone, and it might be a good choice for a barbeque or informal party where you’ll find the four bottle capacity of the box handy.

One minor complaint is the spigot, which is similar to some of the cheap American box wines - it tends to dribble out a drop or two after you have completed pouring. Not a huge deal, but there are better solutions on the market. This wine is from the Central Coast of California. We tried to check out Universal Wine Network, but the only web site we could find (uwnetwork.com) returned an error.

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