Twitter Wine?
Has Twitter jumped the shark before it has earned a penny of revenue? It seems the social network has diversified into the wine biz, albeit for charitable purposes. The new venture, Fledgling Wine, is chronicled by Maya Baratz, SFoodie blogger, in Twitter is Launching Its Own ‘Fledgling’ Wine Label.
Dogpatch-based Crushpad — a place that allows amateur vinophiles to make and sell their own wine, brand and label included — has more than a little in common with Silicon Valley. The business philosophy behind both calls for investing in the product and customer experience, with revenue naturally following.
The new venture is introducing a Pinot Noir and a Chardonnay. They are also doing some crowdsourcing:
Not only can you buy the wine, you can pitch in a string of related events, ranging from what Dorrance said will be Crushpad’s biggest “virtual” barrel tasting to a possible label design contest.
Odd, but interesting. And, it’s all for a good cause. Buy some here.
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We tasted Killer Juice Cabernet Sauvignon 2006 and liked the wine. We were also impressed by Killer Juice’s use of the packaging to enhance the shelf appeal of the wine.
Their first step is far from unique - they put a big gold emblem on the box to promote the Cab’s winning a gold medal at the 2007 Critics Challenge International Wine Competition. Other wineries do that, but most don’t. Particularly for a boxed wine, a prestigious-looking award is a vote of confidence that could turn an uncertain wine shopper into a buyer.
The second thing Killer Juice does is even more clever. Many wine shoppers may have difficulty assessing the value of a box of wine. For one, boxes are deceptively compact - a three-liter box doesn’t look like it holds the same amount of wine as four 750ml bottles, even though it does. Many box wine makers print the equivalent number of bottles, or even use little bottle pictures to illustrate the capacity of the box. Killer Juice goes a step farther, and prints “Contains 4 Bottles of Killer $10 Wine” on three sides of the box.
