Maker: LBD Vineyards, Mendocino County, California
Packaging: 750 ml bottle, artificial cork
Our Rating: 8 out of 10
Little Black Dress Merlot 2004 is one of three wines from LBD Vineyards that are apparently aimed at the female wine buying market. It has a nice, stylish bottle, and a perfectly black cork. It has an intriguing aroma, with ripe berry notes tinged with vanilla. The flavor is fruity – cherry notes predominate, with a finish that adds spice and oak. It’s a simple wine that will appeal to the wine drinker who is looking for something beyond wine coolers and sweet wines, but isn’t ready for, say, a big cabernet.
Will Little Black Dress wines appeal to women? Perhaps, unless LBD (an effort of Brown-Forman) seems to be trying too hard. If you put a label on something that says, “this wine will appeal to women,” it might be less effective than a more subtle approach. Indeed, the Wonder Branding blog that discusses marketing to women calls the idea “questionable.” The Little Black Dress website is fairly sparse, and doesn’t give any indication of frequent updating.
Still, perhaps Little Black Dress Merlot has a future… the packaging is attractive and the wine is very accessable, in the sense that its fruity nature is undemanding and pleasant enough.