Twitter Wine?

Has Twitter jumped the shark before it has earned a penny of revenue? It seems the social network has diversified into the wine biz, albeit for charitable purposes. The new venture, Fledgling Wine, is chronicled by Maya Baratz, SFoodie blogger, in Twitter is Launching Its Own ‘Fledgling’ Wine Label.

Dogpatch-based Crushpad — a place that allows amateur vinophiles to make and sell their own wine, brand and label included — has more than a little in common with Silicon Valley. The business philosophy behind both calls for investing in the product and customer experience, with revenue naturally following.

The new venture is introducing a Pinot Noir and a Chardonnay. They are also doing some crowdsourcing:

Not only can you buy the wine, you can pitch in a string of related events, ranging from what Dorrance said will be Crushpad’s biggest “virtual” barrel tasting to a possible label design contest.

Odd, but interesting. And, it’s all for a good cause. Buy some here.

3 thoughts on “Twitter Wine?

  1. Mark

    Good for Twitter in taking more of the Google and FB model in that they can raise cash at the beginning and worry about creating revenue at a later date, seems a lot of the huge tech companies start that way unlike MySpace which tried to eeek out every cent of revenue from day 1.

    Hey, I’d buy a Twitter wine just for the response from my dinner guests!

    Reply

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