Maker: Wine Cube
Packaging: 3 liter box
Our Rating: 7.5 out of 10
I’d heard good things about the Wine Cube line available at Target, and decided to try the Shiraz first. At the store, I was presented with the choice between 2003 and 2004 vintages. I decided to first try the Wine Cube Shiraz 2003. Considering the many positive comments about other members of the Wine Cube series, I wasn’t as impressed by the Shiraz as I had hoped. The aroma hints of spice and berries, with an unusual note of caramel. The flavor is a bit thin, with dark fruit notes combined with oak, spice, and fairly strong tannins. This isn’t your typical juicy, fruity Shiraz. I’m hoping that the 2004 is better.
According to an article in the San Francisco Chronicle, the Wine Cube product is produced by the ubiquitous Trinchero Family Vineyards and is targeted at the female wine-buying market. I’ve never pretended to understand the female psyche, but my guess is that this particular Shiraz won’t play all that well.
The cube itself is a marvel of three-dimensional efficiency, packing the equivalent of four bottles into what seems to be an impossibly small cube. One nice thing about the cube design is that it’s easy to stack – if you want to have a couple of varieties open to accommodate different tastes in the household (or just provide for a change), the cubes will stack with no fear of tipping.