Wine Tasting Trickery?

A Neuromarketing post, Wine Tasting Trickery, explains why wine tasters (even the Box Wines blog) don’t just follow their taste buds.

This illustrates the challenges that box wines have to overcome – even if they taste exactly the same as a wine in a bottle with a natural cork, they are likely to be downgraded if the tasting isn’t blind.

2 thoughts on “Wine Tasting Trickery?”

  1. I had some awesome boxed wine last night I bought on a whim at the Albertson’s here in Walla Walla. It was French Rabbit Cab Sauv and I would drink that wine over many $20 bottles (I paid $8) any day of the week.

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