Why Well-Reviewed Wine Tastes Even Better

It shouldn’t be surprising, but that Cabernet Sauvignon that Robert Parker rated at 95 points will, most likely, actually taste better to you once you are aware of the rating. The research doesn’t come from the world of wines, but rather from brain science. Harvard researcher Jamil Zaki showed men photos of women, and asked them to rate them for attractiveness. Then, he showed them ratings from a “previous group” that were, in fact, random. Continue reading “Why Well-Reviewed Wine Tastes Even Better”